Expand an existing brand into
a full-blown, show-stopping craft beer experience.
I worked with an existing brand and helped develop
an entirely new brand story!
Brand Ethos
Curiosity
We imagine new possibilities and novel twists on traditional products and brewing methods with a boundless curiosity that never rests.
Exploration
We continually grow and develop our knowledge base and skillset season-to-season, brew to brew, meal to meal, enabling us to chart new courses into the unknown while also deepening our knowledge about ground we’ve already tread.
Connection
Our explorations deepen our connection to our various communities, whether they are along for the journey or just reading the field notes. We take comfort in knowing our stories and discoveries will live on long past a beer or a meal.
BEFORE
AFTER
Why the rebrand?
Having multiple versions and styles of the same brand assets. This is confusing and highly damaging to the brand.
Overused moon artwork. It’s especially common in wellness, skincare, and alternative industries, necessitating a redesign that makes our moons more distinctive and better suited to our brand story.
Use of multiple typefaces, none of which encapsulate our refined brand values and Explorer archetype.
Not having a clear hierarchy of information on the can labels.
Packaging
Bringing the existing brand and its newly established ethos and logo to life, in various new packaging solutions for the entire craft beer line-up.
Designed with an explorer’s mindset — someone who captures fleeting moments with bold strokes, then layers meaning over time.
